We asked 10 popular brand leaders about their LinkedIn growth stories; here are their answers. Read carefully, and keep an eye out.
Justin Herring, yes! Local
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1. Choose & Use Appropriate Keywords
Recruiters, brand marketers, CEOs, and others use LinkedIn as a search engine and can be found by simply typing in a few keywords related to what they are searching for Partners such as "SEO Expert", "Web Designer" or any other phrase that can lead them to qualified individuals.
This means you should improve your LinkedIn profile, especially under " About" section to include keywords related to the type of work you want to connect with so others can discover you.
2. Share your opinion
Did you know that 60% of LinkedIn users say they want to know about industry trends? Well, if you’ve found great content to share related to your field, comment on it when you post it!
People always have comments, ideas and ideas can be contributed, just like they did with religion, politics. If you express your own thoughts and opinions on industry topics, people will be happy to reply and provide their own views on industry topics.
Also What better way to build your brand identity than to define your voice with a good voice? - Known opinions? You can get people's attention by sharing something and attaching your opinion. Whatever you agree with Still disagree, people love reading what other people have to say.
Matthew Schmidt, The Diabetes Living Solution Matt Avatar
Our best LinkedIn growth strategy is A very simple but effective strategy. Join actively and consistently and contribute to growth. No matter what industry you are in, I am pretty confident that there are some relevant "groups" for you on LinkedIn that you can join. You just It takes a little effort to search and find these types of groups.
Don't expect to generate leads or business right away. Instead, understand that this will be a long-term marketing strategy. Post in these groups, Get to know and get your name/business in front of people.
I guarantee that by doing this you will soon be recognized as an expert and when someone needs your services you will be on their mind First name in .
Nestor Vazquez, Posicionamiento Web Mexico
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Leverage multilingual tools like LinkedIn’s language targeting feature to expand your international reach .Make sure to create descriptions in local languages for customers in areas where English is not the primary language.
LinkedIn offers you the opportunity to create descriptions about your company in 24 languages that are customized to your needs . This description will appear based on each member's language setting. You can also choose to have your company name appear in a different language
You can configure the settings when posting any content or updates and display it in a different language. Language to post to your global followers. This will help you build credibility with LinkedIn's international members. Putting your needs first shows you care about working with them.
Sharon Terera, AfroLovely
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I never thought that leveraging LinkedIn groups would be beneficial to my career as a marketer. Not only did I learn some tips and strategies to further expand my reach, but I joined The Groups have been very helpful in improving and maximizing the visibility of our company page as well as our website.
LinkedIn Groups are definitely something you should check out. Join different groups based on your niche. Focus Target two or three groups that can really help the community. No doubt they will also help you achieve your marketing goals.
Nikola Roza, Nikola Roza- for the poor and determined SEO for People
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My incredible LinkedIn growth strategy is to harness the power of social proof to grow your profile quickly. There are two components to this strategy.
First, Find as many people as possible on LinkedIn and send them requests to join their circles. Some people will accept and some will ignore messages from strangers. Once you have your initial circle of contacts, LinkedIn's algorithm will kick in Recommend your profile to your contacts.
You will naturally gain more business acquaintances over time, as people like to connect with those who are already connected to their existing contacts .The second component is engagement.
When your new contacts post on LinkedIn, they will show up in your feed. Reply and engage, and your profile will generate additional engagement of people, including those you are not currently connected to, some of them will send you connection requests. Rinse and repeat and grow fast on LinkedIn.
Raisa Yogiaman,Zavvy
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Don’t just post promotional content for your business, but share some curated content from other companies. I like to follow Joe Pulizzi’s 4-1-1 rule: 1 your original content, 1 Purely a reshare, and 4 comments on other people's content.
This way I'm not under a lot of pressure to constantly create content, and at the same time, I'm with the business I mentioned in the post Great rapport is established.
Readers will also get a different perspective from your LinkedIn posts, and you don’t sound like you’re being overly salesy. Then, as your business grows , adjust the 4-1-1 ratio to your liking.
Helga Moreno, and Cards
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There is no one-size-fits-all answer to this question, as the most successful LinkedIn growth strategies will vary based on your specific business or industry. However, some general tips that may be helpful include:
Make sure your LinkedIn profile The profile is complete and up-to-date, with professional photos and a detailed description of your experience and expertise.
Use keywords in your profile that are relevant to your industry or niche and be sure to include them in your title and throughout the profile text.
Contact as many people as possible by sending personal messages or contact invitations. Try to find connections who are in influential positions or have large networks themselves.
Mykola Haichenko, Visme
Mykola avatar
Boosting your presence on LinkedIn is all about storytelling. This is what a lot of people miss. From what I understand, they usually post generic posts, like short summaries of recent articles, with Mediocre call to action to view. But the truth is, it won't bring in more likes.
A better approach is to tell something controversial based on your own experience .
Suppose you published a follow-up guide and now want to promote it on LinkedIn. Your target audience must have read many such guides already. What’s the point of reading another one? To attract them of interest, you should counter common advice tips.
For example, many gurus recommend saying something interesting in the follow-up content to look like a cheerful person to chat with. But in the case of unsolicited messages from strangers In the context of an email, a joke like this sounds very manipulative. Almost like a denial. This is what you should emphasize in your posts on LinkedIn.
This kind of contradiction will attract attention and there will definitely be a pair Eyes.
Your followers will want to throw in their two cents to express how they feel about the joke in the cool email. And since their comments will appear in their own thread, their followers will Want to join in the heated discussion. Discuss with their opinions too.
This is how your influence on LinkedIn grows. There’s nothing difficult - just become a truth teller, and Not another reciter of well-known facts.
Kartik Ahuja,GrowthScribe
Kartik headshot Your professional profile on LinkedIn is the “business card” for your business. With the number of people using LinkedIn as a professional networking site As you continue to grow, it’s crucial to have an active and informative account. Here are my 2 best strategies for upping your LinkedIn game.
1. Before your profile is 100% complete, your The work isn't done yet
Too many people keep just their own LinkedIn profile. But did you know that the more profile you fill out, the better? Here's why: The more information you enter, the more LinkedIn will reveal to its members Promote your profile.
Make sure you have an up-to-date profile and check that all fields in your profile are filled in: tell the world about your skills, experience, education and achievements.
2. Get yourself a Premium account
There are 2 main reasons for doing this:
After upgrading, you can see who has viewed your profile, making it easier to communicate with people who are interested in you Contact the people you want to connect with. This is also a great way to understand your audience and create content accordingly. This also has another great feature - InMail. It allows you to directly contact those who may not be in your contact range People. These are more effective than regular cold emails as it comes directly from a real person with a real identity. Shaurya Jain, always look out for
Shaurya avatar
Top ones that even LinkedIn influencers follow One of the strategies is: find popular posts in your niche. You can do this by posting on the platform. Then add your thoughts on the post in the comments below.
The comment you leave should be meaningful and show that you actually viewed the content and understood what was said. Repeat this by finding other relevant and popular posts, about 60 to 70 times a day, every day for a month. You can visit people now What's being talked about, where to find trending content.
Once you do this, you'll be able to grow your community, gain followers, and become a thought leader on LinkedIn. If you do this, you You will be successful. Most people find it difficult to browse 60 to 70 pieces of content per day and leave meaningful information below. Do this and you will be successful.