TikTok has been exploding lately, and some trend analysts say it's the largest social platform in growth. It's the sixth-largest social network, with reports saying it has been downloaded more than 1.65 billion times. So, now's the time to jump on TikTok It’s time to train. If you’ve been thinking about your marketing strategy, especially on social media, it can be useful to have TikTok as your new social media network.
But, remember, this social Networking may not be the right fit for every brand, especially if the demographics of your customers and TikTok users don't overlap. First, do some demographic analysis of your brand and TikTok users to see if there's any overlap between the two. If not, then there’s no point in spending your time and money making money on a network that won’t attract the right customers.
If there’s an overlap and you’re thinking about starting posting on TikTok, keep reading.
Open TikTok Account
TikTok image on screen
TikTok recently opened TikTok accounts for businesses and launched professional accounts for businesses and creators. This option allows you to add more to your profile information, and access audience insights and metrics so you can better analyze your audience and develop the right marketing strategy.
To create an account, download the app, log in with your email, and set up your account , then under Settings, click Manage Account and select Switch to a Professional Account. There, select your business type and add your company’s website. You can also create an ad account for TikTok Ads Manager.
How to get started?
TikTok is a social media platform different from Facebook, Instagram, Twitter, and LinkedIn. It is a mobile short video platform. The video length is between 5 and 60 seconds. If you want to be on To advertise, you need to tailor your marketing strategy to fit the style and audience on TikTok. Like other networks, the algorithm uses artificial intelligence to provide personalized recommendations for each viewer.
This platform may be more specific TikTok influencer marketing is an important part of the app ecosystem. You can create and watch videos, participate in live broadcasts, add visual filters, time effects, green screens, stickers, GIFs, emojis, and many other cool features .Influencers are an important part of the content of your app.
We gave you a brief introduction, but now let’s get into more detail about the specific details of your marketing campaign.
How to use TikTok for business? 12 useful strategies
1.hashtags
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Like some other social media platforms, TikTok relies on hashtags. If you want to reach a wider audience Audience, you need to use hashtags to expand the reach of your content, identify your content competitors, and gain more followers. However, avoid generic hashtags as you may drown in a sea of content. Use themes Hashtag analysis to identify potential tags that can bring you more interested users and leads.
2. Challenges
Set up a hashtag challenge. Branded hashtag challenges seem to be a great way for brands to compete with on TikTok The most popular way for users to interact. These videos encourage users to create videos around specific hashtags, and in fact, about 16% of all videos on TikTok are challenges. Branded hashtags also appear in the Trending section (brands can pay extra Fee to secure banner placement above).
3. Work with Influencers
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Try to discover up-and-comers or influencers in your niche. Many brands Often working with influencers to promote hashtag challenges, products, and TikTok can even provide brands with a list of potential creators. This can help you reach a wider audience.
4. Pop-up ads
When someone opens On TikTok, brand takeover ads pop up. They can be 3-5 seconds long, be a full video screen, a GIF, or an image that links to an external website or landing page. Additionally, TikTok allows one advertiser per day to adopt this format, which can bring Comes to 5 million daily impressions. This is a great way to reach new audiences and gain more followers.
5. In-feed ads Pictures taken by women
In-feed Video ads are ads in video format that are five to fifteen seconds long. They can also direct and drive traffic to internal or external pages, and users can like, comment and share. You can also add an "Order Now" button to your ads. Encourage action or add more context to your brand identity by linking to your website or landing page.
6. Top View Ads
Top View Video Ads incorporate takeover videos Advertisements and in-feed video ads, lasting up to fifteen seconds. This is another video ad type we mentioned before, which also allows you to engage your audience and thus expand your reach on the platform.
7.Branded Lenses
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Branded Lenses is an option that allows brands to collaborate with TikTok to create 2D and 3D lenses for users to try on and share. This will also list your brand Enter the trending section for 10 days. To prove that this strategy works, according to TikTok, 64% of active users have tried lenses. This option is perfect for clothing or footwear brands or retailers.
8. Brand Song
Brand songs are another great way to interact and engage your audience as songs are an important part of TikTok. Many brands have used or created songs that have gone viral on this platform and turned into challenges. Already mentioned Can enhance your brand image and make it look more approachable. This is a great quality because it resonates with many younger audiences.
9. Comments
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Comments Comments on your posts are regular and encouraged. Comment on other people's videos, browse the list of comments on your videos and reply to them to engage your users in more honest conversations. This will Show that you are a brand that cares about your users
10. Post frequently
TikTok rewards users who post more frequently. Basically, the more you post, the higher your follower count will be. Users It's also easier to find you if you post more frequently. The videos you create need to be interesting and have a clear description. Videos can be up to a minute long, which means you don't have much time to get your message across.
Remember to provide value to your audience, not just upload videos or create ads. Writing good descriptions is also good for SEO. Basically, you want TikTok to know about you when it indexes your clips and recommends them to viewers The content of the video. Use your keywords and use a short description as you won’t have much space to write.
11. User Generated Content
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User-generated content has increased dramatically as brands have realized the power and importance of user-generated content. This is probably the best way to showcase your brand and one of the easiest. All you have to do is ask your followers Promote your brand and create and upload content. Your audience is also more likely to trust their testimonials rather than what you write on your product page.
12. Effectiveness
Use when creating content TikTok Effects. Most influencers will use a range of effects and filters. If you don’t do this, you won’t engage with your followers. That’s why you need to create content that suits your brand and engages them, leaving They stay interested and come back to watch more videos.
TikTok offers a range of effects, which you can find under the Effects tab, and they are divided into categories (Trending, New, Interactive, beauty, fun, animals, etc.).
This is just a short summary of the best ideas you can try on TikTok. Since it is a new social media platform, many people still don’t know how best to Leverage it for your marketing strategy.
TikTok Marketing Guide
Image of TikTok
The Ultimate Guide to TikTok Marketing is an e-book that provides advice on getting started using TikTok to promote your brand .Since TikTok is a new social media platform and many marketers and brands are not sure how to use it, this guide can be a very useful tool for you.
It will teach you how to set it up advertising, how to run ads, and how to differentiate between different ad types. Additionally, you will be able to see how to analyze influencer marketing opportunities and how to leverage influencers for advertising (as they are a huge part of TikTok).
Additionally, you will get tips on how to grow your own following by researching and getting advice from actual influencers and their research cases.
Thanks to this social media platform is on the rise, it’s only a matter of time before you have to start incorporating it into your marketing strategy, so start early and get up to speed on advertising, growing a community of followers, and engaging with your audience.
Conclusion
Us I hope this article was helpful and that you learned something about TikTok. As is the nature of anything digital, keep up with the latest trends and developments. Use your knowledge to adapt your marketing strategy and keep learning.