If you want to increase sales or promote your services, use these promotional video ideas. If you manage to provide your potential customers with an original and interesting promotional video, your chances of success will be greatly increased.
If you don't know how to use What topic, or you lack the knowledge on how to best present your promotional video - keep reading. Here you will find 30 promotional ideas with real examples, so you are sure to create something awesome.
30 Best Promotional Video Ideas
Do you have experience in making product promotion videos? If you are new to this job but still want to make a video that will attract many new customers, you should definitely take advantage of the ones described The Idea Once you understand how things work, you'll find the process to be very enjoyable.
1. Show testimonials
Conduct a quick interview with your old customers, This way they can tell others about their experience working with you. Product promotion videos like this look very credible and personal, so people who are hesitant about ordering your product will feel more confident and secure in their decision. If they know that you have successfully fulfilled their requirements for other customers with similar requirements, they will definitely ask you for it.
2. Release trailer
The best promotional videos are the ones that get people interested And get involved in the video. To see what I mean, you can watch any of the following videos. Apple always prepares short teasers for every new product, which is a very good way to get people talking about the product and looking forward to it. launch. If you want your target audience to be interested in your brand, you must spark their curiosity
3. Introduce the new product
Once you launch the new product, you should make people Get to know it. Creating videos is the most engaging and informative way. You can show how reliable and stylish your product is and highlight its unique and cool features. Many camera brands, such as Canon, use promotional videos to Promote their new equipment.
Check out the best Canon cameras.
4. Introduce your team
Let customers not only know about your product, but also the people involved in making it People. Bringing a personal touch to your creative marketing videos is one of the best options but remember that your team should appear absolutely natural and relaxed, so don’t go the “formal” route.
Ask them to talk Their role in the company, how they like their job and add some episodic humor. The audience will definitely appreciate this approach.
5. Introduce your business
Your customers will definitely understand yours Something about your business, but give them a chance to get a deeper understanding by revealing the secrets of how you started your brand, who/what inspires you, what you want to achieve in the future, etc. on your homepage or on your website Leave an introductory video like this on your “About Page”.
6. Shoot a How-To Video
One of the best promotional video ideas is to make your content useful. This means creating a A video that shows how people use the product and benefit from it (if the process is not relevant, then it is very clear). This is more interesting than giving ordinary instructions to customers. The FOREO company has made a great UFO mask operation video that can be used as a Great example.
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7. Answer FAQ
Every website contains a FAQ section but if you want to be on the list With more customers, you'd better present it in a more original way. For example, you can create a video that contains the most popular questions and their answers. In addition, you can include not only frequently asked questions; Questions that draw attention to certain features of your product, making them more attractive.
8. Challenge Videos
Search online for challenge videos to see how they work Think about how you can associate your brand with the challenge and present this idea to your customers. Note
You could use Dove’s mannequin challenge as an example. The company encourages women to dress like mannequins and Posing next to them. This makes Dove's products more attractive to potential buyers, thereby increasing sales. You can also invite potential customers to participate in a call-to-action product promotion video and capture the entire process.
9. A Day in the Life
A fun way to create a business promotional video is to show your team members in their daily lives. This is a very unconventional thing to do, but customers will definitely love it. Although videos like this should be watched It will definitely look real, but a little planning never hurts. You can put together these short clips to showcase your entire team. Don’t forget to give yourself a shot.
10. Behind the Scenes
People Really Be curious and want to see what they usually hide. Understand this human nature and you can use it to your advantage! How about? Record a short "behind the scenes" clip to let your clients see how you create various items. One thing is for sure, your sales will grow. When people realize how accurate and reliable a manufacturer you are, they are willing to buy your products. A great example of this strategy is Jeffree Star Video with Shane Dawson. They show how they started their cosmetics manufacturing business from the ground up. The moment people watch the video, the company's sales reach unprecedented heights.
Learn how to use The Best Graphics Cards for Video Editing.
11. Engage Your Audience Emotionally
If you want people to be interested in your promotional HD video, you need to add an emotional element. Decide what you want The emotion conveyed. Of course, it should be something positive and inspiring. For inspiration, watch Dove's Real Beauty Sketch.
The company hired Gil Zamora, a professional FBI forensic artist, who drew Drawing portraits of women whom she had never seen before and had only heard how they described themselves. Then a stranger was asked to describe the same women, and Jill drew another portrait based on the new description. In the end, there were two A different portrait, which proves that we often diminish our natural beauty.
12. Include Celebrities or Influencers
Inviting celebrities to participate in your commercial videos is indeed a good idea. Red Bull often shoots talented athletes to do A brilliant stunt designed to make ordinary people think that if they bought their product they could do similar things.
They invented a slogan "It gives you wings" and backed it up showing Baumgartner , a successful BASE jumper and skydiver, jumped 24 miles around the world and broke the sound barrier in the process. Their idea is considered one of the most spectacular stunts in online marketing.
13. Create a stop-motion video
Making stop-motion animations does not require much time or proficiency, but still some people ignore this possibility of advertising their business. Those who decide to make such clips know how good their efforts are The payoff is yes. In fact, you just need to take some product images and merge them into an online promotional video maker. That’s it.
Find out the best video tripod.
14. Create Animated Promotional Videos
Animated videos are another way to promote your products. While such videos may look a bit simple, their main purpose is to be informative and illustrative. Watch this animated promotion A wonderful example of DocuSign. This service offers people the possibility to sign documents digitally and create such animated presentations, and they show all stages of the process.
Learn how to get Adobe Animate for free.
15. Mock your competitors
When you create a product promotional video, you solve two problems at the same time - present your business in the best possible light and slander Your competitors. No matter what industry you specialize in, there are of course other entrepreneurs out there that make your life more difficult.
When Burger King needed to show how cool their cafe was, they released a Video, showing people having to go to McDonald's (main competitor), get a movie magazine and scan page 5 using Burger King's app. People then escape from McDonald's to #EscapeTheClown and find themselves in the nearest 1 Cent Whooper Burger King Hideout. This is a well thought out and shameless idea.
16. Prank Videos
There are a lot of cool prank videos on YouTube and you should definitely create something like this to promote your products or Service. LG shows real ingenuity in this video about IPS monitors, and how "lifelike" they are. They replace elevators with monitors where the floor starts falling down while people are in the elevator. They also installed a camera on the wall to record people's emotions. The video has been viewed more than 30 million times on YouTube and . The company continues to impress customers with high-quality products and eye-catching promotions Impression. If you need quick video editing help at affordable prices, see Fixthephoto Video Editing Services.
17. Use Humor
People don’t remember boring and monotonous videos, rather those with a bit of humor An engaging video is sure to be etched in the memory. Keep this tip in mind when recording creative marketing videos to get people to remember your brand when they see or hear what appears in your clip. OldSpice promotional videos have been proven to be A great example of how to use humor to make a product attractive and desirable.
Find out the best video editing software.
18. Use the "before and" "after" format
People buy all kinds of things to make their lives easier and more efficient, so you need to show how your product helps them accomplish this task. The "before and after" video format is a perfect match for something like this. If you think about it for a few minutes, you Many samples of such clips may be recalled, but, in my opinion, the most successful one was the Blendtec promotional video. The company recorded and shared over 100 "before and after" videos, supporting the understanding of how reliable and reliable their blenders are. Powerful.
19. Use Controversy
You might claim this is a very cliche approach, but it works in most situations. Present an object or situation that provokes a controversial attitude and you make people Talk about your brand and stimulate them to test your product/service.
Capitalizing on controversy is definitely one of the best promotional video ideas, and Gillette uses it brilliantly in their new clip, which brings up the following themes: Toxic Masculinity. Creativity, music and plot come together harmoniously and this campaign has generated a lot of discussion, thus drawing a lot of attention to the brand.
20. Thank you to your customers
Not only do you need to attract people's attention to your product, but also thank them for helping you grow your business. If you feel that your recent event was successful, or you successfully organized a large event - record a short video to say so Your gratitude towards your customers. If they feel important and valuable, they will undoubtedly come back to you again and again.
Watch the video above and read the comments to see how effective this idea is.
Check the list for one of the best free video editing software.
21. Holiday Greetings
There are many opportunities throughout the year to share festive videos with your target audience. People like Watch holiday company videos related to Christmas, Thanksgiving, Halloween and other holidays, so mark all the appropriate dates in your calendar at the beginning of the year and delight your customers with themed promotional videos.
A great example is the clip above created by Aristotle Interactive. A fun time-lapse Christmas e-card was created that shows how this marketing company celebrates the holiday and congratulates its clients.
22. Create an Office Tour
Another way to make customers feel "involved" in your business and help them understand how work processes are organized is to record a video of an office tour. This will have a wonderful effect if your office has an original design. Please Come host a tour with a company owner or employee. Watch Kylie’s video above with Jenner to use to create a plan for your own clip.
23. Share Tips and Tricks
If you are good at what you are doing things and what you offer, then you definitely have some tips and tricks to share with others. Your customers will really appreciate it if you record a video containing testimonials about your product or service. Give this idea a try and you will be forever No more pain making videos for small business.
24. Video Infographic
If you are looking for a 30 second video idea and need to present a portion of information in an easy to understand way, then the infographic approach is it Your best choice. Such videos help to sort out the most necessary data and easily compare multiple similar products.
If you are often accused of producing mock products to other brands, just create an animated message Diagrams will do. The example above shows the difference between Photoshop and Illustrator so that even novice users can understand what is what. Address our product videos and we offer editing services if you want the same post-production. 25. Share Announcement
Is there anything special you want to tell your customers? Record a short video instead of writing a long post on Instagram or Twitter. This will generate more excitement and buzz.
26. Recruitment Video
As part of your promotional video shoot, you can record recruitment videos. These videos are designed to showcase your company's advantages over similar organizations and attract professional, hard-working, and enthusiastic employees to join Your Team.
27. Event Invitations
If you want to inform your customers about an upcoming event that is very important to your company, you can record a video and post it on social media platforms Share on or email. For example, Fyre Festival tickets sold out in 2 days, which is considered a real marketing success in the history of the festival. If you want to know how to create a promotional video for an event, watch the clip above.
28. Q&A
One of the creative video ideas is to invite experts and influencers in your area to record a Q&A video for your followers so they can learn more about what you are doing. Additionally, you have interviewed People can also share this video in their social media accounts.
29. Create a time-lapse video
If you want to show your clients the progress you have made over time, you can record Time-Lapse Video. Speed up your editing and add a suitable soundtrack. Share the results with your audience and study the feedback to know if you're doing everything right.
Check out the best time-lapse cameras.
30 .Activity Highlights
Every event has highlights, and you need to define them to "build" your promotional video. People who have watched such a wonderful video will definitely like to forward it, and people who missed it will also be full of curiosity. BUY TICKETS TO NEXT CONFERENCE.
Implementing Freebie Promotional Video Ideas
Once you have successfully brought your creative promotional video idea to life, you will need to fix the colors in the clip. If you want to streamline this process , you can use the free color grading tool designed by FixThePhoto. Orange and Cyan
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For predominantly blue and orange/brown tones This is a very useful LUT for videos. You should definitely use this tool to enhance the colors in your videos, travel and summer shots.
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Color Pop
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This filter helps to make the colors of your videos brighter and more vibrant.
Film Effect
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If you are missing a cinematic look in your footage, use this LUT. The tones will become warmer while shadows will be removed. It also helps smooth out sharpness lines. Your promotional video will look like an old movie.
Canon
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This LUT is suitable for video use Recorded by Canon camera. The effect is based on the way Canon equipment shoots footage.
Warm light
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"Warm Light" LUT affects color gently, Makes them softer. The result looks very realistic.
An. Yang
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