Founded in August 2018, TikTok is a relatively new player in the social media marketing world. In just three years, the platform has surpassed 1 billion monthly active users. The platform's widespread popularity has brands looking for new outlets. TikTok Marketing for brands to promote their products and services.
Creating videos on TikTok is an inexpensive thing to do and gives small businesses the opportunity to compete with established companies. Check out TikTok Marketing Report, 90% of TikTok videos have some form of product placement. Interestingly, 30% of the most popular TikTok videos have interesting content. Additionally, 80% of the top videos have relevant and upbeat music (viewers can follow (dancing to music), which makes them the most popular.
While TikTok is a great platform to increase your social media brand awareness, you need to understand that it is a competitive arena. Every day, Hundreds of hours of content are uploaded to TikTok, and if your video doesn’t impress your audience, its impact will be negligible. To get the most ROI from your TikTok videos, here are 5 ways to accelerate your success with TikTok marketing How to do business.
Set the right tone for your video
Holding a white smartphone to take a picture of a woman wearing blue jeans
Before doing TikTok marketing, You need to understand how this platform is different from other social media platforms such as LinkedIn, Facebook or Instagram. TikTok mainly caters to young people who like fun content. If your videos are too heavy, formal and polished, it may appear too corporate.
Understand the tone of your video has a significant impact on its engagement. For example, if your brand sells corporate gift products or provides senior services, TikTok may not be the ideal platform for you. While creativity is the ultimate criterion for success on TikTok, But the industry your business is in can really make a difference.
The most active TikTok users are tech-savvy people who enjoy watching videos from IT brands. Such videos average 2.3 million views per post . Food and drink type videos are popular on TikTok as well as gaming type videos. Hilarious media type videos are also very popular.
The key to making sure your video is well received is to make sure the tone is light-hearted and relevant The product you want to promote is relevant. TikTok encourages joking or joking, take a proactive approach and ensure your videos don’t hurt the sentiments of any individual or community.
Utilize user-generated content
People use TikTok Photo of Tool
One of the reasons for TikTok’s widespread popularity is that it allows viewers to become content creators. People enjoy the mesmerizing moment of being the center of attention, which makes them love the platform. Looking to promote their brand on TikTok, You can take advantage of this by encouraging users to create content for you.
Hashtag challenges, where you ask viewers to create videos using your products and post the same videos using dedicated tags is an effective way to build brand awareness way. When you ask your audience to create content for you, you save on filming, editing, and other resources dedicated to video preparation.
User-generated content can also be set up to create a ripple effect, and is better than branded content Have better visibility. To make the most of user-generated content, take the time to come up with innovative challenges centered around topical events and tongue-in-cheek humor.
Relevant Influencers
Fashion Influencers
Take a look at the most popular TikTok videos and you’ll see that 25% of them are videos where brands have collaborated with influencers or celebrities. Dance videos, tutorials or expert tips from people like this will add value to the lives of your followers. Like this , they will be more likely to share the content you have prepared and the video will have a higher chance of becoming viral.
As a brand, you need to realize that the key parameters for a successful collaboration are the reach and relevance of the influencer .TikTok has hundreds of influencers and micro-influencers.
To make the most of your campaign, you need to identify popular hashtags that are relevant to your campaign industry niche.
This will help you identify those that are relevant to your campaign Influencers and micro-influencers that resonate with your target audience. Connecting with them is worth the effort as it will generate leads for you that will boost your sales.
Leverage TikTok Ads
Take Woman with Megaphone
In 2019, TikTok launched a paid advertising feature to monetize its platform and provide brands with better opportunities to expand their reach. The best part of paid advertising campaigns is TikTok will contact you directly to help you create advertising videos.
TikTok’s initiative ensures that paid campaigns will appear on real videos in users’ feeds, increasing their chances of being viewed. From perspective, Paid ads in the feed will have a "Sponsored" tag to differentiate them. So, as a content creator, you need to create engaging videos to get maximum ROI from paid ads.
Before selecting a paid campaign When trying to add text content and CTAs to increase your video's reach. You'll be surprised to know that only 3.7% of TikTok videos have a CTA. Channels like Xbox are great examples of how to add good content - place it in popular videos CTAs can increase subscriptions and downloads of their app.
Your brand will be at a competitive advantage if you add relevant CTAs to your videos. This is especially true since most branded TikTok videos don’t yet have a CTA.
Content Be Consistent
Weekly Plan
TikTok is a dynamic space driving current trends. Since there is no evergreen content, brands wanting to promote themselves on TikTok need to be vigilant. It must come up with content that is relevant to current trends.
Also taking actions like using high-quality visuals, adding hashtags, and using keywords in the video title and description will optimize the video without a sure virality Communication Path. If you want to build a brand presence on this platform, you need to create consistent content and publish them regularly.
Final Thoughts By now, you may have realized that you cannot be satisfied with the status quo. Your journey to accelerate growth with TikTok should start with strategic planning and consistent video content delivery.
As you prepare more and more videos, you'll figure out the techniques that work in video branding. The road to video creation is a never-ending learning experience, and we wish you a fun-filled experience in the future.