Since YouTube is also a search engine, it is crucial for any blogger to properly optimize his content. Video optimization is one of the key factors that affects the promotion of YouTube content. Without it, no one will find the video in search, and The content will not go into trends or recommendations. Instead, when your clip is properly optimized, it will get a lot of organic viewers and subscribers, get higher engagement, and attract advertisers. This will help you make more money , spend less money on ads on your channel.
So, it’s clear: optimization is important, but how to leverage it correctly? Let’s consider the key steps to effective optimization.
Step 1 .Analyze other creators
Check the content of other bloggers. These could be bloggers in your niche, your relevant competitors, or just famous YouTubers you like. Analyze their content strategies and how they optimize Their videos - how they named the clips, what descriptions they wrote, if they used hashtags, and if so, which ones. Analyze whether they had subtitles, cards, and end screens.
Pay attention to how they organized the content. Do they rank videos in playlists?
Engagement is another important parameter to check. Analyze the like/dislike ratio and the number of followers in relation to the number of views. Check your competition for likes How the opponent or blogger interacts with their audience - if they reply to comments or are active in their channel community.
Some analysis points can be performed through special websites like Socialblade which allows to estimate any channel's Basic Statistics.
Step 2. Include Keywords
If you are having trouble figuring out which keywords to use in your title and introduction, use special tools such as Keywords Tools. YouTube is a search engine, so don’t neglect this important optimization step. Add keywords to the video title, description, file name and tags when uploading the video on the platform.
Keys to Correct Choice Words will help in video indexing and YouTube will start showing your content in search results. It works very similar to SEO optimization of websites, it allows us to see relevant websites when searching for any content. But don’t use keyword spam Email.
Step 3. Construct your description
Make it unique, clear and logical. It does not need to be too long. Viewers should understand what the video is about and the description should not be misleading.
The YouTube Creators official channel has many courses dedicated to content creation and video optimization on YouTube. The video below is a guide on how to write a job description.
Make your description sound natural , don’t fill it with keywords. The keywords should be at the beginning of the description. You can add timestamps, links or hashtags in your bio to make it look less boring.
Step 4. Work on your title
Titles should be easy to read and understand, yet provocative. Don't play too much with clickbait - they do work and people will click on the video. But once they understand the content has nothing to do with the title, viewers will turn off video, and are less likely to subscribe to your channel.
Keep the title short. The video name should be easily explained by the keywords at the beginning.
Step 5. Think of hashtags
Like Instagram Like Twitter, design hashtags to organize your content flow. Choose relevant hashtags that reflect your videos or your channel as a whole. There is no need to include hashtags that are difficult to describe a specific video - hashtags are useful for search. If users are not interested in your content, They will probably not open it even if it is filled with interesting and popular tags.
September 6. Adding Cards and End Screens
Cards and End Screens are used for interconnection between videos, are a great way to attract new users to your audience. Cards are also used to direct users to specific playlists, participate in polls, pitches, or fundraisers. Here are some tips for using cards:
Add only those that are relevant to your audience Card content from the original video.
Strictly follow the timestamps. They should not only be relevant to the content, but also to the time you are referencing.
Include them no more often than once every two minutes
A card containing a playlist.
Do not place the card at the beginning of the video.
The end screen is generally a card, but placed at the end of the video in the last 5-20 seconds. They can lead to other videos, playlists, and channels on YouTube; or invite people to subscribe to your channel. But please note: you should not include end screens in videos that are too short. Do not place them , until the background video has its logical end - the end screen is only shown for the last 20 seconds of the video and keeps them relevant.
Step 7. Add subtitles
However subtitles are usually used by people with hearing problems or used by people who can’t understand the language spoken in the video, they can also impact content optimization. Even if subtitles don’t reflect everything said in the video, you can add them to explain certain terms or complex things or Comments. The platform analyzes subtitles and indexes the content.
We at 4K Download add subtitles to our videos, both to help our international clients clearly understand our guidelines and to promote the content on YouTube.
Step 8. Create a playlist
This is one of the best ways to categorize your content and get more views. Since the videos will automatically play one after another , so it's possible that people will watch them a bit more. To form a playlist, you need to collect at least five videos on related topics and be no less than three minutes long. Don't forget to include in the name and description of your playlist Keywords.
Step 9. Add a CTA
Call-to-action is something we hear every day from marketers, advertisers, entrepreneurs, and bloggers. But it doesn’t always work. To make Its more effective, provide some discussion post to your subscribers, hold a contest and ask them to suggest new ideas for your upcoming videos. More importantly, communicate with your followers. Reply or like their comments and follow them Upload quality content.