Creating an attractive e-commerce website is easier than ever thanks to the features of website builders. However, the responsibility of the business owner does not end after the website development as they need to implement strategies to attract visitors and convert them into customers .
In fact, more than 60% of marketers say driving traffic and leads is their biggest challenge. This problem can be frustrating, especially for new businesses who are inundated with various online marketing strategies Let’s talk.
This article will explain seven practical ways to increase website traffic, as well as the basic tools to help you execute these methods.
Focus on user experience
Google begins to transform page experience in 2021 As a ranking factor. This metric measures how people engage with a page beyond its content, and if Google judges the user experience to be poor, it may not rank a site on its search engine results pages (SERPs).
Page Experience The three important elements of include:
Core Web Vitals. They measure whether your website loads quickly and stably. Use Google Search Console or GTmetrix to check your Core Web Vitals score.
If your site is too slow or Not stable, please consider changing your hosting provider or installing a caching plugin to improve its performance.
Performance Report
Mobile Friendly. This metric ensures your website performs well on mobile devices. Google's Mobile-Friendly Test is a useful tool to check if your pages are mobile-friendly.
Mobile-Friendly Test
Websites with HTTPS in their URL and a padlock symbol on the browser bar SSL certificates are indicated to protect them. Many web hosting providers offer free SSL certificates, so make sure yours has one too. If not, you can buy it separately and install it. You can find third-party reputable providers or resellers at discounted prices. Be it single domain, RapidSSL wildcard certificate, multi-domain SSL certificate, multi-domain wildcard SSL certificate, etc. If a website displays a warning message, visitors will not visit the website again in the near future. To avoid this, you need to purchase SSL certificate and install it on the server.
Optimize content for search engines
Content marketing and search engine optimization (SEO) effectively drive organic traffic to a website. Seventy percent of people prefer it through articles instead Traditional advertising to learn about a company.
The first step in producing quality content involves conducting keyword research. Find keywords with high search volume - at least 100 to 1,000 searches per month.
Then, combine popular phrases with long-tail keywords to help attract site visitors with specific search intent. For example, choose terms like "Online Marketing for Beginners" or "B2B Online Marketing Tips" instead of " Online Marketing”.
Free tools like Google Trends and LSIGraph will help you develop your keyword strategy. After that, prioritize evergreen content – comprehensive blog posts that won’t go out of style – as it carries more traffic than seasonal or trending posts. to get more consistent traffic.
Google Trends
Repurpose your content on other channels
Finding ideas to create content is challenging, so convert the content into different formats to Save time and effort researching new content. For example, convert long-form content into videos on your YouTube channel or infographics on social platforms.
This way, you can generate traffic from multiple channels and attract people with different content preferences. Additionally, users are more likely to click on search results with video thumbnails.
Gimme Some Oven is a great example of a website that utilizes video thumbnails. It offers complete recipes and One-minute videos to demonstrate the cooking process.
Cooking Videos
Build a Social Media Presence
Over 75% of marketers agree that social media marketing helps increase website traffic. This does not Weird, since there are over 3.5 billion social media platform users worldwide.
Place your website links in strategic places, such as on profiles and social media posts. Currently, Instagram also allows all users to add links to their Stories .
Then, promote the blog post on your social feeds. As an example, look at what Harvard Business Review does. It summarizes blog posts on Instagram and directs followers to use the following Ways to read the full article: Call to action statement.
Twitter post
To reach more people, use a tool like Hopper to find relevant hashtags and include them in the title.
Run Paid Ads
Using paid ads is an instant way to increase search traffic. It is also measurable because you can monitor the traffic coming from ad network channels.
There are several types of paid ads:
Search Engine Advertising. Get paid traffic from Google Ads or Microsoft Ads. Search engines will display your content at the top of their search results pages or in sponsored placements on relevant websites.
Social Media Advertising. On social media platforms Display your ads on sites like Twitter, Facebook and Instagram.
Content Discovery Network. Display your blog posts under the "Sponsored Stories" or "Paid Content" categories on popular sites like CNN and Bloomberg. Some popular content discovery Tools include Outbrain, Taboola, and Gravity. Paid Content Banners
Find the right target keywords to maximize your paid advertising. You can use keywords related to your product or service, or include competitor terms like SEMrush. It targets users who search for the brand names of its competitors, such as Moz and Ahrefs.
Moz Google Search
Working with Influencers
Influencers have the power and expertise to influence the decisions of their followers .They include Instagram or TikTok celebrities, bloggers and YouTubers.
Almost 50% of people take recommendations from influencers. Therefore, many companies rely on this digital marketing strategy and ask for influencers who are relevant to their target audience It’s no surprise to mention their website or recommend their products.
You can also write influencer-themed blog posts like Todoist. This to-do list app features fitness influencer Meg Featuring Gallagher, she shares her productivity tips on her blog.
Influencer Posts
In summary, influencer marketing can be important for new business owners. If this is the case , choose nano or micro-influencers with fewer than 10,000 followers. They have stronger engagement and feel more authentic, even though their audience is smaller.
Write guest posts on other blogs Writing guest posts is one of the most effective traffic strategies for building backlinks and driving referral traffic to your website. It involves writing a useful resource for another blog, such as another company’s website, and placing a Link to your website to drive traffic.
Relevant online communities on LinkedIn or Facebook are great platforms for finding guest blogging assignments as their members often share possible guest blogging opportunities. Guest posts, guaranteed blogging Be authoritative, high-traffic, and relevant. A tool like Moz’s Free Domain Analysis Tool should help check these metrics.
Moz Metrics
Conclusion
A way to increase website traffic The process can be overwhelming for new entrepreneurs. So follow these seven effective ways to drive traffic to your new website:
Understand user experience.
Incorporate SEO into your content. Leverage different content formats.
Be active on social media networks.
Create paid advertising campaigns.
Collaborate with influencers.
Start guest posting.
In an effort to increase After traffic, monitor your use of Google Analytics to improve performance and improve underperforming strategies.