Although for friends who have paid to subscribe to Netflix, it should be difficult to go back to the bad experience of watching (free version) YouTube and having to endure sudden advertisements. However, this company has confirmed that it has officially cooperated with Microsoft in related advertising business. In what form will the Netflix ad subscription service be included in the experience of this streaming video platform? Now, someone has dug into the possible direction through the code. Continue reading Are you watching ads and still have restrictions? Netflix ads Text of the report that the subscription plan will have functional castration (but it is understandable).
▲Image source: Netflix
Already watching the ads, there are still restrictions? Netflix advertising subscription plan will have functional castration ( But understandable)
Although it is already a version that is interspersed with ads, there will be other restrictions, which makes people a little bit uninterested. However, since Netflix executives have already announced the content of a cheaper ad subscription version There may be some cuts (it should be mainly in the behind-the-scenes category, right? Not sure...), so in terms of functions and even image quality, it will be different from the ad-free paid subscription version, which is not a surprising policy.
However, whether consumers will accept this is another matter.
Recently, according to foreign media reports, someone dug into the code of the Netflix application service and found that the subscription plan that requires viewing ads seems to castrate and limit some functions. .What is currently revealed is the freedom to download videos for offline viewing.
New Download rules for Netflix with Ads https://t.co/UgA32ucn8W
— Steve Moser (@SteveMoser) August 17, 2022
Regarding this situation, I believe most people may think that it is probably a deliberate functional castration, or due to considerations such as copyright? However, according to the judgment of foreign media, the reason for this In fact, it is quite understandable.
To put it simply, it is difficult to provide advertising functions offline – understandable, right? After all, advertisers should also hope to enjoy the real-time and even tracking requirements of online advertising. .For Netflix, I believe that such restrictions can also make the service content behind the paywall more attractive.
At this stage, Netflix suddenly began to test the so-called "sharing" behavior that is not under the same roof. To a certain extent, perhaps the lower-cost advertising subscription plan will be the best place for them to drive away these users who want to watch Netflix content more cheaply. However, can similar approaches and layouts be possible? Will it act as a brake on the declining number of users?
Personally, I think that since competition from external video platforms including HBO and Disney+ is unavoidable, Netflix has turned to suddenly tightening relevant regulations with users. Personally, I think it will only make it easier for these users to leave and try other platforms.
Although it seems that Netflix should be quite proud of its own content, thinking that it can stick to these paid subscription users who are accustomed to sharing accounts, and switch to Instead, they chose a cheaper ad subscription to continue using it. However, looking back at Netflix Games’ calculations, less than 1% of users now support this no-additional payment service. Netflix will also feel that its content is less sticky. Is it so high?
It must be said that the advertising subscription plan will definitely attract more people. Originally, I didn’t always avoid it because the subscription price was too high (and I didn’t follow the “sharing” group). Users outside the paywall try Netflix's audio and video content. As for whether it can really win back users who have abandoned Netflix for various reasons, I personally feel that these functions and content are emasculated for them, because they will have a relative sense of deprivation. So I have a pessimistic view.
I wonder what readers will think of Netflix’s recent layout?
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