Modern people often go shopping online. In 2020, the social platform Facebook also launched a live shopping function, allowing merchants and operators to display products directly on the platform, and consumers can place orders directly during the live broadcast. But now Parent company Meta announced that the live shopping function is about to end, and suggested that sellers can use Reels to replace it.
Facebook's live shopping function will end the service in October, please use Reels and mark the replacement
Does anyone have any Noticed that there is an accessory function "Live Shopping" in the "Marketplace" function on the Facebook website. This function was created in August 2020 in response to the changes in people's lifestyles due to the epidemic, allowing sellers who cannot do physical business to communicate through Through live video display and demonstration of the items and uses of its own products, buyers can directly check the name and price of each product during the live broadcast, and place an order to purchase.
After some trial operations and Beta As a test, Facebook made Live Shopping widely available to users in November 2020. A new Live Shopping Friday was added in May 2021, offering demonstrations, tutorials and other marketing from branded retailers such as Abercrombie & Fitch, Bobbi Brown Cosmetics and Clinique Video.
Starting from October 1, 2022, the live shopping function will cease operations and users will no longer be able to host any new or scheduled live shopping events. The company stated that this new decision does not It will not affect the original live broadcast function, but it will no longer be possible to add product tags or product lists to the video. Meta wrote in an official blog post on the usage instructions for corporate merchants that as consumers’ viewing behavior shifts to short videos , they are also shifting their focus to Reels on Facebook and Instagram, and recommend that users try tagging products in Reels as an alternative. According to Meta, shopping clips taken in the past are still open to users to save them, and they can Past videos are downloaded to the personal profile page or saved in the creator studio.
According to the British "Financial Times" report, the currently popular TikTok has also given up expanding its live streaming shopping service "TikTok Shop" to the United States and Plans for other regions in Europe. Last year, the company selected the UK as the location for a TikTok Shop outside of Asia, allowing businesses and influential individuals to use QVC-style live broadcasts to sell products. It was originally planned to expand to Germany, France, Italy and Spain, and is launching in the U.S. later this year. But because general consumer awareness and adoption in the U.K. remains low despite efforts to encourage brands and influencers to sell through the app, many TikTok Sales of Shop live broadcasts continue to be sluggish, causing many Internet celebrities to withdraw one after another.