TikTok Live is an opportunity to interact with fans in real time, answer their questions, remind themselves, and even receive donations. As of now, it’s the only official way to monetize TikTok content.
Let’s Talk How to prepare for a live broadcast, start a live broadcast and go live on TikTok.
Go Live on TikTok: Preparation Steps
Come up with an idea and format
First, you need to decide what you want in your live broadcast Talk in. Then choose the format, whether it's a lecture, presentation, Q&A session, live stream of an event, or just a friendly chat with your followers.
At this stage, you should already have a pretty good idea of your target audience - Their age, interests, location and other insights.
Tip: TikTok will share this information with you. You'll need to have a business or creator account, so switch to Pro if you don't have an account yet.
To get a Pro TikTok account:
Click "Manage Account" in the "Settings & Privacy" tab, then scroll down until you see "Switch to Pro Account".
Choose between two account options - Creator or Business account.
Choose one and you'll have access to analytics and other business features.
Wait for the insights to load and then you're done!
Also, don't forget the whole idea of TikTok in the first place: people are here to have fun, so long lectures about serious topics may not make sense. A lot depends on the content of your account. For example, if you are As a doctor, your followers will expect a live lecture on a medical topic, not a dance.
Choose the perfect time
Next, you need to choose a suitable live broadcast date and time and think carefully about the live broadcast Agenda.
To determine your perfect live broadcast time and learn the best times to post on TikTok, check out our blog post dedicated to this.
Think carefully about the image
OK After you have a theme and structure, think about how you will look during your live broadcast: your images and background. Set up the lights so viewers can see you clearly and check the quality of your internet connection.
Once everything is set up, You're ready to get started.
How to live stream on TikTok?
TikTok will send notifications to your followers when a live stream starts. Users can find some broadcasts on the "For You" page and Discover tab, so you need to prepare for your live broadcast in advance.
However, even if TikTok notifies your viewers that you are going live, you should still give them advance notice: a short video to announce your Go live and invite everyone to join. You should also post it on your other social media platforms.
Live on TikTok: Step by Step
The online live feature is available to those who successfully gained over 1,000 Followers and users over 16 years old.
It will be turned on automatically when the required number of followers is reached. If someone unfollows you and you have less than 1000 subscribers, the feature disappears.
If you are 18 or older, you can also earn gift points when you live stream.
To start a live stream on TikTok, click the Add Video button (plus icon)
By default, regular shooting mode is turned on, but if you already have 1,000 subscribers or more, live streams will appear on the right.
2. Swipe to live streams in the navigation and select a image and set a title for your live broadcast.
3. Press "Live" to start your live broadcast. It's that simple!
After that, the broadcast will start and your live broadcast will be on your starts during the live broadcast. Followers will be notified.
After the live broadcast, you can click on the three dots to change various settings: flip the camera, add effects, filter comments, and even add moderators (up to 20 ).
Live streaming on TikTok: The bottom line
Unlike Instagram, the advantage of TikTok live streaming is that the platform promotes and recommends live streams from interesting creators.
That is, Not only can you chat with your fans, but you can also attract new ones! In addition to this, during your live broadcast, you can also receive donations, which can then be withdrawn into money, just like on YouTube.
Since TikTok does not yet have a proper monetization structure, just like YouTube, live streaming is still the only way TikTok can make money.