Video marketing can benefit any business, whether you're just starting out or have been in the industry for a few years. It's expected that by 2022, more than 82% of consumer internet traffic will come from online videos. If you're not into video marketing yet, it's time Join and take advantage of this consumer trend.
Here’s how to start video marketing for your business. Get organized, set a budget, and think of video ideas. Don’t forget to leverage social media to post your videos.
Organize your marketing tasks using Gantt chart templates
Close-up of chart on mobile phone
Get started using Gantt chart templates to organize your marketing tests. You write each task in a micro card, then expand it on the calendar to show how many days it will take to complete that task.
As you write each task, you can color-code the card to stay organized. Incorporate milestones into each task , so you can complete set tasks by breaking them into shorter tasks so you don't get overwhelmed trying to do it all at once.
Once you enter your tasks into In a Gantt chart template, you can draw dependency lines between each task. This indicates that a specific task can only be completed if the previous task is completed, etc.
Pro Tip: Create a Gantt Chart Template , you can copy and paste when you need to make a new chart. Make a new chart every week so you can set goals each week.
Set a video marketing budget
Especially if you are just starting out, keep video A marketing budget is a good thing.
Determine your video marketing budget by:
Pricing your video production supplies.
Discover how much on average you will pay for props for your videos.
Even budget the cost of your time.
To lower your budget and make it more cost-effective when running your new business, you can:
Shoot everything yourself so you don’t have to hire a photographer .
Use animations instead of props to save on output costs.
Write off prop costs at the end of the year to recoup some money
Pro tip: Use Microsoft Excel (or Google Sheets) to list out the cost of each project each month , so that you can compare to make sure you are following the set budget.
Think about visual ways to showcase your business
Vlog with young multi-ethnic woman on smartphone on tripod
The idea of video marketing is to help your customers learn about your business. In 2020, 83.3% of Americans accessed digital video content. Therefore, video marketing has become more popular than ever to reach your audience and increase Your customer base.
Sure, writing blog posts and publishing Facebook and Instagram posts is great. However, more people flock to short to medium videos to learn about the business.
Depending on what you think your audience wants To get an idea of what your business is about, brainstorm video ideas. For example, if you run an interior design business, some video ideas could be current interior design trends for whatever year you publish your videos. With client approval, create a new one that you use Before and after video of a home with upgraded interior design features.
Video on how to choose furniture for your new home that features furniture based on current interior design trends, such as lamps, bedside tables or sofas.
If you are thinking of If you’re having trouble with your content, run a poll on YouTube or social media to find out. Your customers want to hear your opinion. Asking your audience directly is a great way to build audience loyalty and attract new subscribers to your YouTube channel. Method.
To get great videos, you need the best editing software. You want a platform that has all the bells and whistles in terms of features and functionality. You also need it to have a clear and simple user interface , so that people can make the most of it. The Pirate Bay is a platform that helps you access thousands of video editing software and download the one you think suits your video marketing needs.
Pro Tip: Put your Keep commercial videos to 2 minutes or less. Research shows that viewers will be the most engaged with short videos of this length. If your video is longer than two minutes, you will lose viewer engagement. Don’t forget to tag keywords that will get your videos more views. Make sure to organize your videos in digital asset management. Find easy-to-navigate software like Brandfolder to simplify organization, access, and integration with different tools.
On Social Publish Your Video on Media
Space Gray iPhone 6 on MacBook
Once you've brainstormed, shot your video, and polished it with editing, you can post your video directly to social media. Doing this can increase your views by approximately 48%.
Start with a 20-30 second video that is highly engaging to your social media followers. Promote a new product or service you offer. Answer your questions Many of your followers are asking you questions in the comments. Discuss key topics currently relevant to your business industry. Do whatever you want to engage your current audience and attract new followers.
PRO TIP : Engage your followers with polls on the same day every week to find out what they want and hear from you.
Final Thoughts
Video marketing can take some time to get started , but consider it in your marketing strategy. It will enhance your business success in the long run.