Most Instagram users remember those challenging times when it was impossible to upload Instagram vertical or horizontal videos as the platform would automatically cut them into a square format.
Videos longer than 15 seconds were also unlikely to be posted, Back in 2016, however, Instagram raised this limit to one minute. Two years later, in 2018, Instagram created IGTV - an in-app Instagram TV feature and a standalone app for iOS and Android, but At that time it was not considered a powerful application. An alternative to YouTube back then.
A lot has changed since then and now Instagram TV can be considered one of the full-fledged competitors of YouTube.
This article reveals why IGTV can rightfully be considered the primary video sharing platform for creators and bloggers, and how it can become a powerful alternative to YouTube.
IGTV vs. YouTube: A Compelling Battle The competition
Instagram has over 1 billion monthly active users and more and more YouTube native bloggers are turning to IGTV day after day. There are many reasons. One of the main ones could be that Instagram recently updated to focus on IGTV currency ized content.
However, let’s consider some of them more precisely.
IGTV Competing with YouTube Updates
Monetization
Instagram in 2018 After the launch of IGTV over the summer, the lack of monetization for creators was a major flaw and a roadblock for many YouTubers. Video creation requires a lot of time, and of course, no creator wants to spend it without personal gain. These days, YouTube shares revenue with creators, so bloggers naturally chose it.
However, earlier this year, Instagram reconsidered its IGTV strategy, launching an IGTV monetization plan and stating:
"You can make money by running short ads on IGTV videos. When you monetize on IGTV, you agree to follow the Partner Program Monetization Policy.
2020 In May, Instagram announced that it was working on the next phase of monetization efforts, testing the update by inserting ads into videos from select multiple creators. Creators could earn 55% from ads, Digiday reported of revenue, just like on YouTube.
Convenient vertical video format and horizontal video upload support
Both YouTube and Instagram attract a lot of mobile traffic for their content, but with YouTube Different, Instagram takes full advantage of it. IGTV supports vertical videos that can be viewed within the confines of the screen, not just a small window at the top of the device.
Instagram also supports landscape video uploads, so post landscape on Instagram TV Videos aren’t difficult.
Ability to post previews on your Instagram feed
In April of this year, Instagram added IGTV video previews to feeds and stories. Now, creators share in feeds or stories After their video, the IGTV clip plays for 15 seconds and then allows the viewer to continue watching the entire video in IGTV.
The IGTV tab is integrated into the user's Instagram profile and Explore tab
Creators can add IGTV videos to their content grid to reach as many viewers as possible. To promote video discovery, Instagram even allows users to find IGTV videos on the Explore page, as the entire tab is also integrated There.
Other benefits that may attract YouTube creators to choose IGTV is the simplicity of content creation compared to YouTube. IGTV allows for easier video creation due to its vertical viewing capabilities. You can shoot with your smartphone Video and share it without any in-depth editing, also from your smartphone. No need for professional cameras, expensive microphones or heavy editing software.
The ranking algorithm plays to the strengths of IGTV. The algorithm is based on each video % of users rank videos. This means that only if your video catches people's attention, will it have a chance to be ranked better. This makes the platform a very complex one.
On IGTV Among some disadvantages for creators, we can highlight the lack of SEO and audience reviews available to viewers on IGTV.
Conclusion
There is no winner in the competition in IGTV vs YouTube comparison. You should take advantage of every The best features and benefits of each tool and develop a strategy that provides the best niche for both the apps. Almost all the newly launched features of Instagram have proven to be successful. IGTV is definitely one of the upcoming features .
In conclusion, if you plan to create a vlog or promote your services on the Internet, you must use both YouTube and IGTV. Each has its own advantages and can be used to serve different goals.
If you are thinking about expanding your reach and engagement on Instagram, then you should definitely actively add IGTV videos to your grid.
Tip: If you want to start from your favorite YouTube and Instagram download content creator, install 4K Video Downloader and 4K Stogram and enjoy your favorite videos offline.