The best way to use videos on your e-commerce website to grab your visitors’ attention

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June 27, 2024

As e-commerce websites grow, new methods are emerging to help you drive sales. One of these methods is to add videos, which can help spice up your page. Customers are more likely to watch a video rather than read a long article or description , because they find it tiring.

There are many benefits to adding a video. It can improve your page’s search result rankings and make it easier for users to find your site. It can also eliminate consumer concerns about purchasing your Product doubts, increased clicks, shares and trust.

If potential customers can see what you have to offer, it will be easier for them to decide to buy it and, therefore, your sales figures will grow.

How to use video content on your e-commerce website?

1. Record each product

By recording every product you offer on your e-commerce website, you will provide a virtual demonstration to your customers. This demo video will prove that your product is as incredible as you imagined, and it will also personalize your e-commerce website. Through these videos, you can answer questions about the price of the product, how to use it, or how to set it up.

Additionally, it may help create interest and anticipation for a specific product. Even if you don’t have a fully built website, the plugin UnderConstructionPage can help you add videos and promote your products.

UnderConstructionPage Home

Using this plugin you can create teasers of future products and craft a beautiful coming soon page. Coming soon page provides a professional and organized look that takes just minutes to achieve. We recommend You give it a try. The sooner you start promoting your product, the better.

2. Home page video

Sofa picture on the screen

By adding a video of your product or service to the On your homepage, you will be able to pique your customers' interest immediately. This will help you reach a larger audience and direct them to your most popular products. This way, customers will see your videos instead of one after another. Search videos one by one to instantly showcase the best products in one video which will lead them to explore your website further.

It can also represent the products you and your brand offer in detail. Showcase your brand quickly Very important as many users lose interest even faster. Not to mention, by doing this you will definitely attract more younger viewers who are more inclined to watch videos rather than read.

3. Use user recorded Video

Image Home Unboxing

Ask for user feedback and display it on your website. With a little encouragement, you can convince your customers to record their unboxing video after receiving your product. Via By doing this, you can gain trust and trust and prevent suspicions of fraud among potential customers.

Such videos will increase the visibility of your product or brand, and more customers will be interested in your products or even services.

This is great for customers judging how good your product is when they see others using it, not only when unboxing, but they may also get answers to other questions you didn't think of. All things considered, Who doesn't like having a sense of security and confidence, for example, when trying to buy clothes.

4. Instructional video

Photography of women

It's always good to let customers see your stuff are on sale, but some products would benefit from a video of how to use them. You can avoid the difficulty of understanding how to set up or use a specific product by recording a video of how a specific product is assembled or used.

They won't read Confusing or too long instructions, instead watch the video and understand everything. Also, if you add a video, your official page will look more professional and well put together.

Conclusion

If You start selling your products or want to thrive in your e-commerce business, adding videos to your website is the right choice. It is a surefire way to improve your website quickly. All you need to do is record your products or services. Videos are great for this because you can quickly provide customers with information about your product and reassure them they won't be scammed.

UnderConstructionPage can help you do this even if you Nothing is better than a complete website. With it, you can make your life easier and shorten the time it takes to build a website. By using this plugin, you will get a professional look that will attract your current clients and future clients .

But if you’re not sure if it’s right for you, why not give it a try and then decide if it’s right?