During its appearance at VidCon, YouTube announced three new ways for creators to earn more money on the platform. YouTube Chief Product Officer Neal Mohan wrote on the YT Creator Blog: "YouTube is a vibrant community where everyone Everyone has a voice. Every creator uses their voice to entertain, inspire action, and create positive change on this day. That’s why we’ve doubled down on our efforts over the past year to build the products and services the creator community needs. Tools."
In addition to the new monetization options available to platform creators, YouTube is also running a number of video experiments, introducing new video analytics and improving the platform in other ways. Let's take a look at the announcements made over the past few weeks All changes.
More accurate like and dislike counting
YouTube has improved its verification system to ensure likes and dislikes do not come from specialized programs and bots.
The update was announced by YT Lukas, a platform representative from the YouTube Help Forum: "Starting today, we will be making a system update to capture more likes and dislikes for spam on YouTube. Likes are marked as spam. The main reason is that it was purchased from a third party - Party Services. Paying for likes or dislikes is a direct violation of YouTube's Terms of Service."
The system also checks for likes and dislikes on the video before the day of the update announcement. Dislike.
Channel Memberships
YouTube is extending the previously existing sponsorship feature and calling it Channel Memberships. Memberships are available as part of the YouTube Partner Program and have Featured on channels with over 100,000 subscribers.
This option is now available to a select group of creators, with subscribers paying a monthly fee of $4.99. Paid subscribers get access to special account badges, emoticons , members-only posts in the Community tab, and exclusive content from creators (live streams, bonus videos, likes).
Marketing options for creators
YouTube and Teespring The partnership provides creators with a marketing platform with more than 20 customizable merchandise. Merchandise can be sold directly to subscribers through the channel. Platform representatives also revealed that the number of merchandise partners will expand and merchandise creation capabilities will be extended to more YouTube Creators Open. Teespring reports on one case where a creator made over $1 selling "furry friends" merchandise and made M in profit in 18 days.
Premiere Video Format
YouTube Chief Product Officer Neal Mohan had the following to say about the new format: "With Premieres, creators will be able to debut pre-recorded videos live. When a creator chooses to post a Premiere, we will automatically create a public landing page , to build anticipation and hype new content.”
The landing page will also feature a chat feature, allowing creators to use Super Chat and take advantage of membership features and generate revenue without live streaming.